As AI continues to revolutionize various industries, we asked five industry professionals, including founders and Account Managers, about the key AI developments impacting the marketing field today. From personalization and predictive analytics to data analysis and segmentation, discover the top five insights shared by these experts.
- Personalization and Predictive Analytics
- AI-Generated Advertising Campaigns
- Chatbots for Customer Engagement
- Personalized Video Creation
- Data Analysis and Segmentation
Personalization and Predictive Analytics
Personalization at scale is happening under our noses each and every day when we turn on our favorite streaming services and music players. This is an AI algorithm analyzing our past behavior to create recommendations that we actually tend to love. What better way to gain customer loyalty than to give them exactly what you know they want…
If you consider how AI is impacting future behavior, just look at predictive analytics. AI-powered predictive analytics help marketers forecast behaviors and trends before they occur, providing them the ability to move with upcoming trends. Couple this approach with Ryan Reynolds’s “fast-vertising” method, using real-time cultural moments to grow buzz and elevate brands, and you’ve got yourself a well-oiled growth machine.
Nicole Trumbo, Founder, Rebel Studios
AI-Generated Advertising Campaigns
AI-generated advertising is an emerging trend in the marketing industry, utilizing AI to develop campaigns or video commercials from textual hints. There are also multiple SaaS startups trying to market their own AI ad generators now.
Even though AI’s role in digital marketing isn’t entirely new, building advertisement campaigns using AI tools is a fresh approach, and many businesses are catching on, recognizing the innovative results it produces.
From writing compelling ad messages to creating music to fashioning attractive graphics, AI supports brands in sustaining the innovation that the ads sector demands. The development and use of AI in advertisements will eventually increase conversion rates and optimize ROI. It may not represent the entire future of advertising, but it’s certainly making a lasting impact!
Alan Muther, Founder, Ardoz Digital
Chatbots for Customer Engagement
Chatbots are AI-driven software programs that can engage with customers in real-time through chat interfaces on websites, messaging apps, and social media platforms.
Chatbots can collect information from website visitors and qualify leads by asking relevant questions. This helps marketing teams prioritize and target leads effectively. They can also gather valuable data on customer interactions, which can be analyzed to gain insights into customer preferences and behaviors. This data-driven approach helps in refining marketing strategies.
Chatbots allow businesses to automate customer interactions. They can send follow-up messages, promotional offers, and product updates, which can nurture leads and maintain customer engagement over time.
Iris Chan, Marketing Content Manager, GeniusHub
Personalized Video Creation
The evolution of AI in marketing has given rise to personalized video-creation creative tools that produce custom avatars, voices, fonts, logos, and templates. This advancement empowers marketers to craft videos with bespoke elements, fostering a highly personalized approach for their marketing campaigns. Such progress represents a substantial leap forward, amplifying engagement and connection with their intended audiences.
Daria Globchak, Account Manager, Elai.io
Data Analysis and Segmentation
One of the key AI developments impacting today’s marketing landscape is data analysis and deriving valuable insights. Artificial intelligence tools are revolutionizing how marketers conduct digital campaigns by leveraging predictive analytics to improve customer segmentation.
Thanks to AI, marketers now have powerful tools at their disposal to better understand customer demands and preferences. These tools can also automate tasks, optimize ad targeting, and free up staff to focus on strategy and creative work. By using AI, marketers can design campaigns more effectively and deliver tailored interactions for audiences, ultimately improving results and ROI for the company.
Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK