Have you already thought about using videos in your content marketing strategy? If you said yes, it is likely that you have already looked for some equipment for that. But, did you know that you could start right now with applications to record the screen of your computer or your cell phone?
You may not have considered it, but there are many reasons to record the screen of your devices and use that content in your digital marketing strategy.
For example, if your company’s product is software, it is possible to show it working in all its glory. Another good idea is to develop tutorials teaching how to access specific functions, correct errors, or troubleshoot the program.
But for all of that, you need the right apps. And we came to help you with a list of 5 perfect software for this function. Take a look!
We start our list with the software that captures your computer’s screen, be it Windows or Mac. Check them out!
1. RecordCast
Developed by PearlMountain, RecordCast Screen Recorder records all the content on your computer screen with the webcam at the same time. And it allows you to edit your recorded videos with its built-in video editor. Because of this tool’s ease of use, you don’t need to have an explanatory tutorial to teach you how to use it and get the most out of its capabilities.
It is completely free and allows you to export your videos in high resolution up to 1080p without a watermark. In addition, it does not present ads to the user.
What’s more, since it is a web tool, it won’t take you a minute to install a program. The whole process can be easily accomplished online, saving you much time and much computer space.
2. CamStudio
One of the most welcomed computer screen recording apps is CamStudio. As open-source, the software is simple to use and very intuitive (their website says that anyone can learn to use its features in a few minutes).
One of its advantages is the ability to create high-quality videos, but with less weight than other software. In addition, it is also possible to record the webcam next to the screen and add subtitles to the content without difficulties.
The 100% free program is only available for Windows.
3. Screenflow
With Screenflow, you can record all media channels on your computer at the same time: the entire monitor area, webcam content, computer system audio, and microphone.
It also comes with software to put together the video, allowing cuts to remove certain sections or include pieces from other sources. To top it off, Screenflow promises to offer the best image quality among all screen capture software, exporting content in a variety of formats.
The downside is that the free version of the software only makes watermarked videos. Also, you need to pay to upgrade the software from previous versions.
The program is exclusive for Mac. It has a free version with no time limit, but only the paid version exports the videos without the watermark.
4. Movavi Screen Recorder
One of the top-rated screen recording applications is Movavi Screen Recorder. The software captures the computer screen, but it also has a full editor with many functions (such as transitions, filters, and chroma key ) to refine the content.
In addition, the user can also alter settings for video resolution, frame rate and even choose a specific format from a predefined list. For example, it is possible to choose between exporting the video for mobile devices, 4K TV or YouTube.
The software has a free trial version, but to get the full version, you need to pay.
5. Record it!
Record it! It is an application for iOS that allows the user to record the content of the screen of their mobile device, be it an iPhone or an iPad.
In addition to recording the smartphone screen, the software also captures the user’s reactions through the front camera of the device and allows making edits to add audio tracks (such as comments or narrations), cut unwanted parts, insert video filters or alter its speed.
The application has a quick export system for YouTube, but it also allows export content by email for other applications.
The free version has a 3-minute limit for videos, but the paid version allows the content of any length.
