Design platform Figma has officially entered the generative AI arena, announcing the acquisition of Weavy, a Tel Aviv-based startup known for its AI-powered image and video generation tools. The company will join Figma under a new brand, Figma Weave, marking Figma’s boldest expansion yet into intelligent creative media.
From Startup to Strategic Pivot
Founded in 2024, Weavy quickly gained traction for its node-based AI composition system that lets users combine multiple models, generate media, and refine outputs with professional-grade editing.
Figma confirmed that 20 members of Weavy’s team will join under the new Weave division. While the company declined to share the deal’s valuation, Weavy had previously raised $4 million in seed funding in June 2024, led by Entrée Capital with participation from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman.
Initially, Weavy will remain a standalone product, but Figma plans to fold it into the broader platform as Figma Weave — a creative suite uniting design, prototyping, and AI-driven content generation.
How Weavy Works
Weavy’s tools merge AI generation with hands-on editing, allowing users to craft visual assets through multiple model pipelines. Designers can:
- Start with a text or image prompt on an infinite canvas
- Browse outputs from various models
- Combine and refine them using layer edits, lighting adjustments, and color corrections
- Iterate between image and video prompts to achieve a unified creative flow
The platform supports Seedance, Sora, and Veo for video generation, alongside Flux, Ideogram, Nano-Banana, and Seedream for image creation — all woven into a single interface.
🎨 “A New Level of Craft and Control”
Figma CEO Dylan Field praised the acquisition, calling Weavy’s interface “a new level of craft and control in AI generation.”
“Outputs can be branched, remixed, and refined, combining creative exploration with iteration and craft,” Field said. “The Weavy team has inspired us with the balance they’ve struck between simplicity, approachability, and power.”
The integration signals Figma’s push to extend beyond static design and prototyping — toward dynamic media generation, where AI augments the creative workflow rather than replacing it.
The Bigger AI Design Shift
Figma’s acquisition of Weavy isn’t an isolated play — it’s part of a larger wave transforming creative software through AI-assisted workflows.
- Perplexity recently acquired the team behind Visual Electric, another design-centric AI platform backed by Sequoia.
- Krea raised $83 million earlier this year from Bain Capital, a16z, and Abstract Ventures to expand its generative design tools.
With Figma Weave, Figma joins a growing roster of design-AI hybrids racing to reimagine how creators build, test, and ship digital assets.
🚀 The Future of Figma
Figma’s move follows a clear pattern: expanding horizontally from UI/UX design to full-spectrum creative workflows. If FigJam democratized collaboration, Figma Weave could democratize AI-enhanced content creation — allowing teams to brainstorm, design, and generate production-ready media in one connected ecosystem.
The acquisition positions Figma at the intersection of design, generative media, and AI-driven productivity, and reaffirms its ambition to be the creative operating system of the digital economy.
