In a recent wide-ranging appearance on The Rebooting Show, Associated Press (AP)’s Chief Revenue Officer Kristin Heitmann laid out how the nearly 200-year-old news wire is pivoting to power the burgeoning AI-driven media ecosystem — this time, with structured, verified data rather than just headlines.
“We are often the first on the ground as eyewitness journalists to report on something. … It’s important for technology organizations to have the most up-to-date information,” Heitmann told host Brian Morrissey. “The value proposition is the same … You want trusted information, you want reliable information, you want to be able to have someone who actually witnessed an event.”
With more than 200 bureaus worldwide, AP has long been the backbone of global news — delivering firsthand reporting to thousands of publications and broadcasts. But as generative-AI tools proliferate, the demand is shifting: developers, platforms, and downstream newsrooms increasingly want clean, structured datasets — not just prose. To meet that need, AP earlier this year rolled out AP Intelligence, a new offering that formalizes its reporting into data ready for AI training, fact-checking workflows, and real-time alerting systems.
“We are a breaking-news organization, we are often the source of information,” Heitmann said. “And we know that’s really important in this new AI ecosystem.”
For AP, the shift feels natural — an evolution of their core strength. But for the broader media world, it represents a striking moment: one of the oldest news agencies embracing a data-native future, embedding decades of journalistic trust into the AI pipelines shaping tomorrow’s media.
Hey there!
My name is Md. Nazrul Islam (aka SocialMusker- A man who loves to spread good things online!); a brand journalist, blogger, author & entrepreneur who runs-
MUSKLY.com;
A Marketing Agency on DigitalPR, MarComm, Content & Growth Marketing services for SaaS and technology brands.
and runs 'THETECHMUSK.com' A Technology Focused Magazine!
. . . Thus, you can call me a contentPReneur! Cool word; isn’t that?
Well, MUSKLY is an award-winning creative content marketing & SEO-centric TECH DigitalPR & MarComm agency; helping software companies & SaaS brands generate more LEADS & SALES by CRISPY copywriting, premium link building, and content creation.
And THETECHMUSK, known as TTM; loves to publish & spread amazing content based on technology, CyberSecurity, unique product reviews, deals, applications, and the BEST 05 listicles editorial approach. Get reading with the world of spreading technology!
Awards Received:
1. Got Awarded by Innovation In Business (MarTech Awards) as "Best Content Marketing & Tech PR Agency 2024 - Bangladesh"
✅ https://www.innovationinbusiness.com/winners/muskly-martech-ltd/
2. Got Awarded by Acquisition International’s 2023 Winner Of Business Excellence Awards as Leading SEO Specialist Creative Content Tech PR Agency 2023 - Bangladesh
✅ https://www.innovationinbusiness.com/winners/muskly-martech-ltd/
3. Got Awarded by Acquisition International’s 2023 Winner Of Business Development Awards as Best Content & Media Development Agency 2023 - Bangladesh
✅ https://acquisitioninternational.digital/winners/muskly-digital-2/
4. Got Recognized by Clutch as TOP PR firms in Bangladesh -
✅ https://clutch.co/bd/pr-firms
5. Got Recognized by The Manifest Magazine as the BEST PR firm in Bangladesh -
✅ https://themanifest.com/bd/public-relations/agencies Achievements: -
Over the years, I've helped 100+ brands REMOTELY with their Content Marketing, Brand Guidelines, Business Dev, DigitalPR, Thought Leadership, SEO, Premium Link Building & overall Marketing Growth.
- And I REMOTELY collaborated, designed, and updated the world's most famous PR model, the PESO Model™ by Gini Dietrich from SpinSucks!
- In A Nutshell, That's what I'd love to do!
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✅ Story Of MUSKLY - https://www.MUSKLY.com/welcome-to-the-story-of-muskly-and-33-dots-secret-to-knowing
✅ Service Offerings:- https://www.MUSKLY.com/services
✅ Schedule an 1:1 MEETING today:- https://www.MUSKLY.com/meeting
Let me help your brand/company to be seen and recognized!
Sincerely, Nazrul (Naz)
