The most popular social media, Facebook is ahead of utilizing the advanced technology within its massive growth in the last couple of years. Facebook has launched Oculus, which is a video-game development concern, manufactures AR & VR-based headsets and other tech-gadgets. With the release of Oculus Rift and Oculus Quest, Facebook got massive attention across the globe that concerns to execute services with modern technology. With the collaborative efforts on AR & VR, they successfully rebranded it as Facebook Reality Labs.
The idea of Launching Smart Glass
Recently, Mark Zuckerberg has signed Facebook with Luxottica. The world-famous Italian company Ray-Ban is one of the subsidiaries of it. The purpose of this memorandum is to release smart glass within 2021. Mark Zuckerberg announced that Luxottica and Facebook would be going to have a remarkable journey over the virtual reality market. Moreover, it would enable all the possibilities and opportunities towards the daily lives of ours, connected with virtual reality.
/cdn.vox-cdn.com/uploads/chorus_image/image/67416843/Screen_Shot_2020_09_16_at_1.29.11_PM.15.png)
So, how are these things roaming around between these two mega brands? Though the full features of the smart glasses have not been publicly released, it is not to be classified as AR devices, according to Facebook. Furthermore, the details of price, capabilities, and other information, the officials had not published. This info they reserved for the official announcements coming beforehand of the launching. ‘I can’t go into full product details yet, but they are next steps on the road to AR glasses.‘, Zuckerberg said.
Ray-Ban and Luxottica
Ray-Ban got the license to sell it on their tag, authenticated product. Apart from these, these glasses get no integrated display but may feature a voice-assistant system.
These glasses will operate when you pair them with a smartphone. The officials predicted that the pair will be very similar to Amazon Echo Frames or Snap Spectacles.
This prime collaboration with Facebook, Rocco Basilico proudly appreciated at the memorandum conference, who is the CEO of Oliver Peoples- a subsidiary of Luxottica. He also added, ‘Combining a brand that is loved and worn by millions of consumers around the globe with technology that has brought the world closer together, we can reset expectations around wearables. We are paving the way for a new generation of products destined to change the way we look at the world.‘
Back in September, Ray-Ban Films- a YouTube channel from Ray-Ban have published a teaser video of the upcoming smart glass project.
Project Aria
In the meantime, Mark also announced that they were going to release Project Aria. Whoever doesn’t know what the project is- Project Aria is a research device that is based on regular glasses. It will help us building software such as a live map of 3-dimensional spaces for future AR devices.
According to the officials from Facebook, the employees, contractors from Facebook will wear smart glasses of Project Aria as these will not up for sale.
Moreover, the device sensors will actively capture the video and audio of the users. Also, users can enable tracking options and location information. Users can use the on-device computer power for encrypting and storing data.
Conclusion
The Facebook team was working for so long about the execution of this plan, and initially, they started to approach Ray-Ban for the collaboration. That’s how they came closer to their first-ever AR devices that put features on a standard pair of glasses. People from all over the world must be waiting to witness this innovative product indeed.