As we explore the future of e-commerce, we’ve asked four industry experts, including CEOs and SEO Outreach, to share their insights on emerging technological trends. From augmented reality enhancing online shopping to artificial intelligence transforming e-commerce operations, discover the top four trends they believe could revolutionize the industry soon.
- Augmented Reality Enhances Online Shopping
- Live Selling Boosts E-commerce Sales
- Drone Deliveries Makes Shipping Fast and Eco-friendly
- Artificial Intelligence Transforms E-commerce Operations
Augmented Reality Enhances Online Shopping
One emerging technological trend with the potential to revolutionize e-commerce is Augmented Reality (AR). As consumers increasingly seek immersive shopping experiences online, AR offers the capability to virtually “try before you buy.”
Whether it’s seeing how a piece of furniture fits in a room, trying on clothes and accessories, or testing out different cosmetic products, AR bridges the experiential gap traditionally associated with online shopping.
By providing consumers with a richer and more interactive shopping experience, AR can boost confidence in purchasing decisions, reduce return rates, and elevate overall customer satisfaction in the e-commerce realm.
Live Selling Boosts E-commerce Sales
Live selling doesn’t get enough traction, but the results are astounding. For example, EYDA, a Danish sportswear brand, increased sales by 200% with one of their first live shows. They believe that they could showcase their products better and answer community questions in real time, which leads to creating a stronger connection to their community.
Another example is Hobbii, which achieved a 5x higher conversion with live shopping and also attracted 108k total live viewers. Doing live selling enabled them to reach multiple countries at the same time. A platform like ours can help maximize live selling potential and will definitely change the way consumers shop.
Drone Deliveries Make Shipping Fast and Eco-friendly
Drone deliveries are revolutionizing e-commerce by making shipping faster, more efficient, and eco-friendly.
One of the most significant advantages of drone deliveries is their ability to drastically reduce shipping times. Traditional courier services can be slow and cumbersome, struggling to navigate traffic congestion and other delays. Drones, on the other hand, fly above these obstacles, enabling them to transport packages with unprecedented speed.
Besides speed and efficiency, drone deliveries also offer a greener alternative to traditional shipping methods. Ground-based vehicles contribute significantly to greenhouse gas emissions, while electrically powered drones produce zero direct emissions. As more companies adopt drones as their primary mode of transportation for small packages, it could lead to a substantial decrease in carbon emissions.
Artificial Intelligence Transforms E-commerce Operations
Artificial intelligence, particularly generative AI, has significantly impacted digital industries. It’s being utilized in marketing, human resources, finance, and accounting trends.
Generative AI is also being leveraged for important decision-making processes because of its data analysis and reporting capabilities. In the e-commerce industry, AI’s presence is evident through automation. AI-influenced tools are used for tasks ranging from inventory management to client communication via chatbots, and even simple out-of-office replies.
I don’t believe that AI will eliminate jobs, but rather necessitate an adjustment in our work methods to coexist with it. I predict that AI will have an even greater influence on operations in the coming year. We just need to be adequately prepared to assimilate with these systems.