Binance Launches Metaverse Show to Find The Next Big Web3 Entrepreneur


DUBAI, UAE, May 8, 2023 /THETECHMUSK=TTM/ — Binance, the world’s leading blockchain and cryptocurrency infrastructure provider, is debuting “Build The Block,” a new global digital series where Web3 startups will compete for investment from Binance Labs. Build The Block is the first show format of its kind and Binance’s first foray into the metaverse. 

12 projects will compete for the top honor, each battling to impress a live audience and a panel of judges including Yi He, co-founder and CMO of Binance and head of Binance Labs; Yibo Ling, chief business officer of Binance; Guy Turner, co-founder of Coin Bureau; Azeem Khan, a member of the World Economic Forum’s Crypto Sustainability Coalition and fundraising and partnership lead at Gitcoin; and Robby Yung, CEO of Animoca Brands and partner at Animoca Capital. The show will be hosted by Justin Bratton, host of Asia’s Got Talent.

The contestants were handpicked from over 900 applications, and will compete live in front of a virtual studio audience and panel of judges. The show will air in seven episodes on Binance’s YouTube channel and Binance Live, starting with the first episode on May 12 at 2 p.m. GMT. Episodes will air every Tuesday and Friday, with the finale airing Friday, June 2.

“Build The Block is Binance’s latest innovative experiment — creating the industry’s first metaverse investment competition. This program has attracted many entrepreneurs and builders alike to showcase their Web3 projects and we hope a platform like this encourages others to innovate even further,” said Yi He, co-founder of Binance and head of Binance Labs, “We believe in the potential of the metaverse and blockchain technology, and will continue to empower creators to build the future of internet together.”

Build the Block contestants:

Build The Block was created by Binance Studio, Binance’s in-house Web3 global creative studio, and set entirely in the metaverse using virtual cameras and custom avatars. The series was produced in partnership with Lifeform, the leading technology solution provider for Web3 virtual human avatars.

Follow along on Twitter at @BinanceLabs and #BuildtheBlock to find out more about the contestants, and see behind-the-scenes footage.

About Binance

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit:

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