Today’s commercial world depends more than ever on the internet, as more and more businesses are going online every day. Therefore, business owners who want to build strong organizations and dominate their markets should think about investing in a premium domain name for their websites.
Why get a premium domain and not just any other domain? Simple! Your website is literally your online storefront; your virtual address, which is your domain name, is an important element that affects its accessibility.
And because premium domains are in high demand yet in limited supply, getting one may be expensive. But purchasing a premium domain is one of the best things e-Commerce brands can do to rapidly establish their credibility and brand trust.
However, this is only one simple example of how a premium domain can benefit your firm. And before we look into other benefits associated with purchasing a premium domain, let’s take a moment to understand what a premium domain is.
What is a Premium Domain Name?
A premium domain name is a high-quality website address that possesses critical features like being memorable, short, easy to say and ending with the ‘.com’ extension. Premium domains always stand out while achieving the objective of any domain: assisting customers in finding your website.
Although brainstorming, using a domain name generator, and organizing naming contests are excellent means of finding a premium domain name, the most reliable way to get premium domains for sale is by leveraging the expertise of a naming agency.
Here’s How to Recognize a Premium Domain
To comprehend what makes a domain ‘premium,’ you first need to be aware that entrepreneurs and startups purchase domains that better reflect their brands, use them in their marketing strategies, and prevent rivals from doing the same.
Each premium domain has these essential components that help them stand out and be identifiable:
- Short Names: Premium domain names are short, memorable, and easy to understand. This makes it faster for clients to find, discover, and recommend your website.
- Brandable: A premium domain makes it considerably simpler to develop a solid brand identity as it reflects the brand it represents.
- SEO-friendly: Premium domains are highly SEO-friendly since they closely resemble the words that clients search for and use. Not to mention that they end with recognizable extensions like ‘.com,’ ‘.io,’ ‘.net,’ and ‘.org.’
Four Reasons Why Your Company Needs a Premium Domain
Now that we’ve taken a quick glimpse at how to identify a premium domain, let’s dive into why your company needs one.
- It is the Best Domain Name for Your Business
We see business leaders like Elon Musk, who waited ten years before buying the Tesla.com domain for $11 million, and others, like Mark Zuckerberg, going back to get a premium domain because they are aware that a premium domain name is the best strategy for creating a solid digital identity and reputation.
- Gives You the Best Online Location for Your Business
Premium domains make it easier for clients to locate your company online. Imagine you’re launching a business that sells pretty shoes for ladies. A premium name like ladykicks.com is a far better choice than prettyshoes4ladies.tk because it makes it easier for your clients to locate it quickly on the internet.
- Easily Establishes Credibility and Trust
Purchasing a premium brand raises the reputation and reliability of your business. As an example, between ladykicks.com and ladykicks.you, which of them do you think looks more authentic and trustworthy? The answer is obvious, ladykicks.com looks and sounds more trustworthy.
Customers are significantly more likely to browse and make purchases when they trust your website, and premium domains can easily give you this credibility.
- Prevents the Domain From Falling Into Competitor’s Hands
Let’s pause a moment and think again about our imaginary business, LadyKicks. What do you think would happen if another shoe brand already owned ladieskicks.com? Well, that’d mean you’d be losing most of your organic search to another business. And that’s not good for business.
If you don’t get a premium domain for your website, a rival will get it before you do and either ruin your chances of online success or sell it to you for a higher price.
Make the Investment: Get Your Premium Domain!
On the secondary market, premium domains might be pricey, but believe us when we say they are well worth it! If you can’t remember anything else from today, simply remember that every startup requires a premium domain to establish a strong brand identity and internet presence.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.