• TechNews
    • Trending
    • Startups
    • Stories
    • AR & VR
    • IoT
    • AI & Big Data
    • Personality
  • Cyber Security
    • Courses & Programs
    • Software
    • VPN
    • How to!
    • SaaS
  • Reviews
  • Press Release
  • PR Newswwire
  • Business Wire
  • Contact
    • Write For Us?
Sunday, June 4, 2023
  • Login
  • Register
TTM
No Result
View All Result
No Result
View All Result
TTM
No Result
View All Result
Home Business

LG Smiles Back to the World With its New Brand Identity

THETECHMUSK by THETECHMUSK
April 12, 2023
in Business, PR Newswire, TechNews
23 1
0
spreading-technology-THETECHNEWS
12
SHARES
588
VIEWS
Share on FacebookTweet

SEOUL, South Korea, April 12, 2023 /THETECHMUSK=TTM/ — LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

https://mma.prnewswire.com/media/2051390/240411_LG_Electronics_Digital_Logo_Play.mp4

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

The brand slogan, Life’s Good, encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments via LG products, services and communication. And, as the brand mission, the company has pursued Innovation for a Better Life, contributing to the shaping of a better life and future for the planet.

The newly established brand direction includes a revamp of LG’s visual identity, reinterpreting the existing warmth and sense of togetherness of the brand. The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image.

In the digital space, the company’s symbol will come to life, engaging customers with a new level of expressiveness. The brand symbol, composed of the letters ‘L’ and ‘G,’ can perform eight unique motions, including nodding, spinning and winking. With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.

ADVERTISEMENT

In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Also, various gradient elements in LG Active Red, white and black were also introduced, offering variety as they can be applied according to the unique characteristic of each product or service.

The company also designed a new typeface for its Life’s Good brand slogan, which will be used more widely as a brand asset in product packaging. Cleverly integrated into the typeface are shapes inspired by various LG products.

ADVERTISEMENT

LG’s new brand strategy not only strengthens the company’s unique identity, but signals its willingness and capacity to evolve with generations, along with its unmatched commitment to innovating customer experiences all around the globe. The company plans to utilize its one-of-a-kind brand asset at all customer contact points globally throughout the year.

“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth. Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”

William Cho, CEO of LG Electronics
Tags: brandingLG ElectronicsLG Smiles Back to the World With its New Brand Identity

Get real time update about this post categories directly on your device, subscribe now.

Unsubscribe
ADVERTISEMENT

Recommended.

spreading-technology-THETECHNEWS

LG Smiles Back to the World With its New Brand Identity

April 12, 2023
spreading-technology-THETECHNEWS

IMZO Showcases the World’s Best Collection of High Quality Free Stock Images

April 11, 2023

Trending.

spreading-technology-THETECHNEWS

How to Boost Website Performance Using Image Optimization!

May 5, 2023
spreading-technology-THETECHNEWS

Xayn Launches New Enterprise AI Search That’s Energy and Cost Efficient!

May 10, 2023
spreading-technology-THETECHNEWS

Shine a Light on Shadow IT: Vanta Launches Category-First Vendor Risk Management Solution

May 3, 2023
spreading-technology-THETECHNEWS

Straive Appoints Ankor Rai as Chief Executive Officer

May 3, 2023
spreading-technology-THETECHNEWS

Ecomobi’s Networking Event: Top-Notch Content Creators Gathering at Econet – Get in Touch

May 5, 2023
Girl in a jacket

TTM

THETECHMUSK, shortly as TTM; spreads amazing content from worldwide based on technology, CyberSecurity, unique product reviews, applications & the BEST 05 listicles editorial approach. Get reading with the world of spreading technology!

Follow TTM

by sur.ly

100% Reputable
Tech News & Reviews

Website
2021

Categories

  • AI & Big Data
  • Android
  • Applications
  • AR & VR
  • Best 05
  • Best Apps
  • Business
  • Business Wire
  • BusinessWire
  • Courses & Programs
  • CryptoCurrency
  • Cyber Security
  • HealthTech
  • Hosting Review
  • How to!
  • Interview
  • IoT
  • MarTech
  • News
  • Personality
  • PR Newswire
  • Press Release
  • Reviews
  • SaaS
  • SEO
  • Software
  • Startups
  • Stories
  • TechNews
  • Tips & Tricks
  • Tips & Tricks
  • Trending
  • VPN

Recent News

spreading-technology-THETECHNEWS

ATFX Receives Exclusive Invitation to Join Africa Summit

June 4, 2023
spreading-technology-THETECHNEWS

Binance’s Web3 Reality Show ‘Build The Block’ Crowns zkPass as Winner

June 3, 2023
spreading-technology-THETECHNEWS

CoinEx Launches BitHK to Provide Crypto Trading Services for Hong Kong Users

May 30, 2023

Reviews

spreading-technology-THETECHNEWS

PostPace

You now have got a better visualization of what actually PostPace $49
Reviews-THETECHNEWS

Deepmind Technologies

The mission is to develop a capable problem-solving process that is
Reviews-THETECHNEWS

SiteLock

SiteLock focuses on helping out small businesses of the underserving market. $149.99 per site/year (SecureAlert)
  • About Us
  • Privacy Policy
  • Cookie Statement
  • Write For Us?
  • Contact

© 2023 THETECHMUSK || "Spreading Technology by TTM".

No Result
View All Result
  • TechNews
    • Trending
    • Startups
    • Stories
    • AR & VR
    • IoT
    • AI & Big Data
    • Personality
  • Cyber Security
    • Courses & Programs
    • Software
    • VPN
    • How to!
    • SaaS
  • Reviews
  • Press Release
  • PR Newswwire
  • Business Wire
  • Contact
    • Write For Us?

© 2023 THETECHMUSK || "Spreading Technology by TTM".

Welcome Back!

OR

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Go to mobile version