LONDON, April 7, 2023 /THETECHMUSK=TTM/ — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the February 2023 CTV Device Global Market Share Report.
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The report reveals the top CTV devices across key regions (North America, APAC, and LATAM) based on the share of open programmatic ad traffic.
Key findings:
- Roku has a dominant 50% market share in North America, surpassing Samsung and Amazon combined at 34%.
- Apple’s market share hits a 12-month low (5%).
- In LATAM, Roku leads with a 44% share of voice (SOV), which increased by 303% YoY and 31% QoQ.
- LG saw a surge from 1% to 21% YoY, while Scishion and MXQ experienced steep declines, reaching a 12-month low at 2% and 1%, respectively.
- Samsung takes the top spot in APAC with a 21% SOV, beating Chromecast at 15%.
- Roku and Apple follow at the top of the list.
To download the complete February 2023 CTV Device Market Share Report, click here.
For a full list of devices, please visit the Media Ratings Terminal and sign up for a free account.