SAN FRANCISCO, Sept. 15, 2025 /PRNewswire & THETECHMUSK=TTM/ — Sellm today announced the launch of its Generative Engine Optimization (GEO) platform, the first solution built to help brands measure, track, and optimize how they appear in AI-powered search experiences.
As consumers shift from Google-style queries to conversational tools like ChatGPT, Perplexity, and Gemini, companies face a new challenge: visibility no longer depends only on search engine results but also on how large language models (LLMs) recommend brands. Sellm’s GEO platform provides ChatGPT rank tracking, ai search optimization, and competitive benchmarking, giving businesses a first-mover advantage in the next evolution of digital presence.
“Search is no longer about ten blue links. The future is about whether or not your brand shows up inside AI answers,” said Alejandro, founder and CEO of Sellm. “We built Sellm so companies can see how they are represented inside large language models and then optimize for that new reality.”
From SEO to GEO: The Next Evolution
For two decades, SEO (Search Engine Optimization) defined how brands grew online. With the rise of LLMs, a new discipline is emerging: Generative Engine Optimization.
- Traditional SEO: Optimizing content for ranking in Google.
- Generative Engine Optimization: Optimizing brand presence in AI-generated answers.
Industry analysts predict that over 50 percent of online queries will flow through AI assistants by 2026, making generative visibility a critical battleground for marketers and SaaS companies.
Sellm’s GEO platform addresses this shift by providing:
- ChatGPT Rank Tracking → See if and when your brand appears in conversational AI responses.
- AI Search Optimization Insights → Identify the content and authority signals that shape AI recommendations.
- Competitor Benchmarking → Measure how often rival brands are suggested compared to your own.
- Recommendation Share Tracking → Track brand visibility trends across multiple LLMs over time.
Built for Marketers, SaaS Teams, and Early Movers
The platform is tailored for tech startups, SaaS companies, and growth marketers who need to understand how generative AI impacts customer discovery. Instead of waiting months to see organic search performance, Sellm provides real-time visibility into how brands are positioned inside AI-driven recommendation systems.
“This is not just SEO 2.0, it is a new discipline,” added Alejandro. “Just as SEO became essential in the 2000s, Generative Engine Optimization will become a must-have in the 2020s. Sellm gives brands the tools to stay ahead.”
Early Insights from Beta Users
Beta users of Sellm’s platform have already identified critical blind spots, including:
- Competitors recommended in LLMs despite weaker SEO performance.
- Inconsistent brand positioning across ChatGPT, Google and Perplexity.
- Missed opportunities in AI-driven search funnels where buyer intent is highest.
One early client reported: “We realized our main competitor was consistently recommended in ChatGPT for our category even though we outrank them in Google. Without Sellm, we never would have known.”
