July 3, 2025 – A recent study by global AdTech company Eskimi reveals that in Pakistan, online advertisements achieve the highest engagement on technology websites, outperforming other digital platforms. The analysis also found that ads served on websites generally outperform those on mobile apps.
Top-Performing Platforms: Tech Sites and Gaming Apps Lead
Among various website categories, technology-focused platforms offering IT and media-related content show the strongest ad performance. Eskimi’s data shows that 30% of the highest-performing websites for ad engagement in Pakistan are tech-based, followed by news portals (25%) and educational platforms (20%).
For mobile apps, however, the landscape shifts. Gaming apps lead in engagement, followed by technology and sports applications.
The findings are based on an analysis of over 14,000 banner ad campaigns run globally, including in Pakistan.
“Many online ads quickly become information noise – a major challenge in today’s advertising landscape. When businesses neglect audience behavior and creativity, their ads get lost. This study demonstrates that channel choice, besides other factors, impacts campaign success. Evaluating platform reputation and content quality is essential,” says Joshua Prottoy Adhikari, Eskimi’s regional director for South Asia.
International Platforms Dominate Ad Performance
Interestingly, all top-performing websites and apps identified in Pakistan are international platforms, not local ones.
“Advertisers are becoming more selective about where their campaigns appear,” Adhikari noted. “Choosing trusted websites and apps not only protects brand reputation but also maximizes user engagement.”
Best Practices for Boosting Ad Performance
Adhikari also shared actionable tips for advertisers looking to enhance engagement:
- Invest in creative content – Originality and experimentation with formats pay off.
- Target specific platforms – Focus on the best-performing site and app categories in the region.
- Use a multi-channel approach – Combine both display and mobile channels to extend your campaign reach.
- Collaborate with experts – Work with media agencies or DSPs to craft effective delivery strategies.
Study Methodology
The study examined 14,000+ digital ad campaigns run globally from June 18 to December 18, 2024. Only campaigns with over 500,000 impressions were analyzed. These were segmented by country, engagement rate, and categorized by content type and platform (website vs. app, local vs. international). This press release has been sent by Emilija Gaivenyte who has been working at Eskimi as a Global PR Specialist.
